Brunello Sale: Our E-commerce

We recently improved our e-commerce website, adding more functions and creating a more elegant look that is also easier to use. The most important aspect of our new e-commerce, and website as a whole, is the introduction of our Poggio Rubino Wine Club In Famiglia that offers discounts based on the amount of products purchased by an individual client. The wine club is an idea that comes out of our desire to always stay in touch with our clients who, through the wine club, are offered the possibility of purchasing at a discounted rate in addition to the pleasure of drinking our wines. We created categories based on the type of wines and products, making the navigation of our website more intuitive and facilitating the search for a specific product by the consumer. The e-commerce area is divided into the following categories to aid in the search for the product of interest:


Red wine represents almost the entire production of Poggio Rubino and therefore the category Red Wines is obviously the most important and has the largest section. This category includes all the red wines of Montalcino and the different types of Brunello di Montalcino including the Riserva di Brunello di Montalcino and the Selezione Campo del Prete Brunello.



The Sparkling Wines category showcases our Rosè Rubius, a sparkling wine made from 50% Sangiovese grapes and 50% Pinot Noir grapes. For the moment it is the only wine in this category because it is the only sparkling wine currently produced by Poggio Rubino.


In the section Large Format we have included all the bottles over a capacity of 750 ml, therefore all the magnum bottles that Poggio Rubino produces. In this category you will find a mix of all the different vintages and wines that Poggio Rubino produces in large format, such as Rosso di Montalcino, Brunello di Montalcino, Brunello Riserva and sparkling Rosè. The magnums that Poggio Rubino produces are: 1.5 liters, 3 liters, 5 liters, and for the Riserva di Brunello special vintages we also produce an 18-liter magnum.



In this category we offer old special vintages, and therefore not the current release vintages but those released in years or decades past. These old vintages are the last of the remaining bottles to be found in our wine cellar – which means the quantities are very limited. They are a rare find and an exclusive product that you most likely won’t be able to find anywhere else. In this category you will find different vintages, formats and types of wine. Some of the excellent vintages we still have available for sale are: 2011, 2010, 2008, 2007, 2006, and 2005.


This category has all the painted bottles that Poggio Rubino produces. These special bottles are hand painted by artist and Poggio Rubino Owner Alessandra Marzocchi. This category has a mix of various types of wines, such as Brunello di Montalcino and Riserva wine, and various formats from the standard 750 ml up to 18 liters.


This category features products that are not wine, such as our Poggio Rubino Brandy and Grappa.


In this category you will find the extra virgin olive oil that is produced from the olive trees located on the Poggio Rubino property.


The wine club that we have created is not a conventional wine club because we do not periodically send out wine to subscribers as other clubs do. Instead, clients who place an order directly from our cellar can then become part of our Poggio Rubino Wine Club. As a member you can earn points, with one euro being equivalent to one point. So, for each euro a client spends, they will receive the equivalent number of points. We then offer a discount on our e-commerce website based on the number of points a client has earned. Each time a client makes an order the number of points will keep accruing and the client will keep moving to a higher level in our three-tier system and receive additional discounts.

 The three levels are: Winestyle, Gold Prestige and Elite Platinum.

For the Winestyle category, which is the level dedicated to those with the least amount of points, only some of the categories are eligible including: Red Wines, Sparking Wines, Olive Oil and Specialties.















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