Montalcino is a mecca for wine lovers and wine professionals of all levels. Every year they flock to the region to visit the many wineries and wine tasting rooms to taste the acclaimed Brunello di Montalcino wine: a true nectar of Bacchus. Perhaps the most important event of the year, which takes place each February, is called Benvenuto Brunello (Welcome Brunello). This event coincides with the wineries all releasing their youngest Brunello vintage onto the market. Because by regulation Brunello must be aged a minimum of five years before being sold to the public, at the beginning of each year the Brunello from the harvest that took place five years prior is finally released.